Insights

Numbers you can stand behind.

Insights arrive with the sources behind them, a confidence signal beside them, and a trail you can review.

Cited by construction.

How insights work

Designed to be defended, not just generated.

Northwind insights are not an opaque "the model said so." They are a small product surface, with structure, citations, and review built in.

Trends

Trends that show their work.

A chart in Northwind is not just a line. It is a line plus the rows behind each point, the source files those rows came from, and the join, if any, that produced them. You can hover a peak and see the records that drove it.

Confidence

Confidence as a signal, not a feeling.

Insights include confidence signals based on available evidence and data quality factors. Reviewers see the signal next to the number, not buried in a settings menu.

Review

Read the same view your reviewer will read.

There is one view of an insight: the same one the author saw, the reviewer sees, and the auditor opens later. Reviews never have to recreate what the analyst was looking at.

Freshness

Insights stay tied to their inputs.

When a source updates, insights that depend on it are flagged as potentially stale, and the lineage shows which input changed, not just that "something" did.

Try it cold

Bring an insight you have not yet been able to defend.

Northwind is most useful on the kind of question that always seems to need a follow-up email. Try one of those.

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